No one really wants to spend big time and get little results – much less a professional who has to think about cost/effectiveness and other tedious (yet essential) issues. So, when it comes to selecting your hair salon equipment and to figuring out the best design for your place and budget, what will you base your decision on?
Any salon design expert will agree that creating the perfect environment for your hair salon goes far beyond the quality and/or currency of your equipment. While both are key to your customers’ satisfaction (not only for the obvious reasons) and to your own convenience, there is this other element, this intangible feature that will make a hair salon stand out from the rest and enter the hearts of your clientele.
A salon is the place where women go to have their hair done, their beauty taken care of, and their self-image enhanced. And this is exactly the secret that should guide any professional hairdresser in the design of their space. Salon furniture is more than a practical feature: it’s the tool that will create magic, that will make a woman feel she has left behind her routine, her world of obligations, rush, unfulfilled dreams and desires.
A salon is where a woman will sit and let other people pamper her; where she will renew her appearance; where she will become once again attractive, a queen, even for a little while. No, don’t laugh – logic may say otherwise, but how many women do you know who listen to pure reason when it comes to beauty and sex appeal? How many women do you know who won’t yield to that little voice that whispers, deep down inside, that she is – or, at least, that she should be – the fairest of them all? Not only in looks, but also in social status, character, motherhood, talents – you name it.
A hair salon must be, in a woman’s mind, the reflection of her own prestige, as every woman likes to believe that she is excelling at something – which is most probably true, anyway. A well-designed, trendy salon with high quality and state-of-the-art salon equipment is the only thing appropriate for a lady. Her girlfriends, her colleagues, her neighbors will know, and that transient, momentary glimpse in their eyes, that look of approval or disapproval will count a lot towards a customer’s perception of the place she frequents. Peer pressure does not only concern teens.
An experienced designer can help you create this unique character and style that your clientele will relish. Based on concrete, specific criteria, he will analyze the various factors that influence a salon’s ultimate image and he will suggest the right design for you, using the most appropriate salon furniture and equipment that fit your particular circumstances and your vision of a much-frequented, successful hair salon business. Combining performance with style is not hard to accomplish, and there are plenty of available solutions, accommodating for an ideal selection at an affordable cost.